What exactly do you do?
We handle the research and strategy behind your ads that makes them actually perform. We aren't a production company, our selling point isn't flashy visuals or just managing your ad account, that is the easy part, and it isn't what drives results. Our expertise is in understanding what works and why it works. We build systems that efficiently finds and scales new creatives.
Do you only work with health & wellness brands?
Health & wellness is our primary focus. Specialising allows us to develop a much deeper understanding of the market, customers, and opportunities that matter most to brands in the space.
Do you just do Meta ads?
No. Paid ads are often part of the solution, but they're only one piece of the puzzle. As advertising becomes more competitive, what happens after someone clicks your ad becomes increasingly important. You can have great ads, but if your website doesn't convert or your customers never come back, growth becomes expensive. That's why we look beyond acquisition alone. We also focus on conversion and retention, ensuring you are maximising the value of the customers you have paid to acquire. Improving your website's conversion rate means generating more customers from the same traffic. Improving retention means generating more revenue from the same customers. Both make your advertising more profitable and allow you to scale more sustainably. The best results come when all three systems work together.
Do I need to implement your conversion and retention strategies?
No, that is completely up to you. Our aim is that after you see the improvements in the performance of your ads, the trust is there and then this feels like a logical next step. We will always be happy to make recommendations, but if you have someone else handling these areas, or you'd rather do it yourself, that is your choice.
Do you handle production too?
Production is rarely the real problem. Most brands can already make ads that look great, what's usually missing is the strategy behind them. Because of that, how we handle production is different for every brand, and it's best figured out on a call. With our approach, serious production spend only happens once a concept has already proven potential. We test lean first, so a lot of ads carry little to no production cost at all. If you are spending more, it's because something is already working, not because you're gambling on it. We can offer production support if needed, but it isn't our core offer, so it comes at an added cost based on the volume of creative required.
How much does it cost?
There isn't a fixed price. Every brand is different, so the cost depends on what you're looking to achieve and the level of support you need. We'll discuss this on a discovery call and recommend the best approach for your situation. We typically work on a retainer plus a performance bonus. The bonus only comes from new money we help generate, so our success is tied to yours. We have no interest in taking a cut from money you were already making. Our 90 day guarantee means that if the systems we implement aren't making enough money to cover the cost of our retainer, we'll continue working for free until they are.